Heart of Texas

About Waco

Waco has reinvented itself over the past decade, driven largely by the success of Chip and Joanna Gaines and the Magnolia brand, which has attracted millions of visitors and catalyzed a broader downtown renaissance. But Waco was always more than a TV show — it's a river city with deep roots, Baylor University, a growing culinary scene, and some of the most famous BBQ on earth. Whether you're visiting for Magnolia Market, driving through on I-35, or calling Waco home, the city has far more to offer than most people expect.